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Semler Scientific Studied MicroStrategy’s Success Before Adopting Bitcoin Strategy

“He was so excited,” Eric Semler, the company’s chairman and son to Herbert Semler, said about his father’s reaction to this new investment strategy. Herbert’s father and Eric’s grandfather, Harry Semler, had seen gold as a great investment during his time, so he would’ve loved seeing the company invest in the “new gold,” Eric Semler told CoinDesk in an interview on Tuesday.

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